Utqiaġvik, formerly Barrow, is a native village on the North Slope of Alaska. With approximately 4,000 residents, it serves as the main resource hub for the smaller villages scattered along the Arctic coast. Over sixty percent of the population is Iñupiaq, an Inuit culture with strong subsistence traditions. As western culture encroaches more into these small towns, many fear that traditional knowledge and language will be lost. A strong push is being made to reclaim and maintain native culture.